A journalist's view: We intended the network to serve our journalism in a second way too - before the fact, as a tripwire for breaking news, attitudes and upcoming events in the community. We encouraged Post-Dispatch reporters to monitor the network regularly (special alert-by-email software made this not only possible but efficient); a few came to depend upon it for ideas. This part of our program like so many others worked only because so many Community Web Sites were so very strong – just the opposite of what you’d find in community networks elsewhere in the U.S., where the great majority of sites, created enthusiastically and then abandoned, were empty shells. How did we avoid the same dead end? Simply, we created special opportunities for “active Web sites” – those that met minimum standards of being informative, up-to-date and clear – and required all groups to meet those standards within three months or leave the program. The combination of carrots, sticks and patient training led to the creation of a few dozen wonderfully deep, informative and specialized sites, and to more than 500 others that met or surpassed our basic standards. | Next Page | Back to Resume

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 [Community Web Sites News Home Page]  [The Room for Improvement]
ACTIVE WEB SITES PROGRAM
special services that tie your group in to the St. Louis Post-Dispatch

We want the St. Louis public to see and to use Community Web Sites as a resource for fun, for networking, for making decisions on public affairs for everything that has anything to do with their social and political lives. We regard this network as a public service in the same league as our news coverage. And so, once you ve put enough fresh and interesting material on your Web site to justify sending visitors your way, we d like to add you to our Active Web Sites program and begin doing just that.

For instance, postnet.com and the St. Louis Post-Dispatch want to integrate the information you provide into their journalism in order to bring you and the rest of the St. Louis public more fully into the news and discussions of public affairs. Our latest initiative is the election pages a virtual town square for sharing our best thinking about this year's ballot choices. Below you can read about some of the other programs that link what you do on your Web site into the larger world around you.

And how do you qualify for the Active Web Sites program? The qualities of a worthy site vary, but if you complete the six steps of our Getting Off the Ground course you ll cross the threshold. We review all Community Web Sites once a week for new activity; when we feel you re ready for the big time, we ll send you an email letting you know.

How You're Wired into the News
 Automatic Links
When news stories involve your group or its work, we link readers to your site
 News Briefs
Once a week, news from Community Web Sites is front-and-center on Metro pages
 December Holidays Pages
Dec 1999: From Christmas to Solstice, community groups' messages for the season
 Online Teasers
Display windows in the Community Web Sites network expose windowshoppers to your Web site
 Featured Sites
An occasional list of Web sites featured in Post-Dispatch news programs
 Reporters as Members
Post-Dispatch staffers may be looking to join your group. Our advice: let them.